The former head of EA scolded developers who do not want to add microtransactions to their games. I had to apologize

The former head of EA scolded developers who do not want to add microtransactions to their games. I had to apologize

John Riccitiello, former boss of Electronic Arts and current head of Unity Technologies, did not approve of the approach of developers who eschew microtransactions in their games. In an interview with Pocket Gamer, the top manager noted that many studios should be more serious about considering their games not only as an object of art, but also as a product.

A very small part of the gaming industry works this way, and some of them are my favorite people in the world who I would love to work with. These are the most beautiful and innocent people – they are also one of the biggest fucking idiots.
[…] This industry divides people into those who still hold onto that philosophy and those who understand what makes a product successful. And I don’t know a single successful author who doesn’t care what the players think.

— John Richitello


The former head of EA scolded developers who do not want to add microtransactions to their games. I had to apologize
Apparently, after the publication of the material, some users criticized Richitello for his words about ” fucking idiots “. In response, he published a post on Twitter, where he reported on the clickbait by journalists and apologized to the developers, who were offended by the phrase.

Clickbait. It was taken out of context. I sincerely apologize if my words offended any of the game developers. Madly in love with people who make games. They are creative and hardworking.
— John Richitello
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